MARKETING & BRANDING

Our Marketing and Branding Strategic Planning service is designed to help businesses create compelling, data-driven marketing strategies that resonate with their target audience. We combine market research, consumer insights, and performance analytics to develop tailored branding and marketing plans that align with your business goals. By leveraging the data we collect from our Customer Experience Mapping and Anonymous Service Assessments, we enhance your understanding of consumer psychology, ensuring that your marketing and branding efforts are finely tuned to influence customer behavior and increase revenue.

For example, when working with a restaurant client, we used Menu Psychology to optimise their menu layout and design. By analysing customer preferences, purchasing behaviour, and menu item performance, we helped reposition high-margin items in prime locations, redesigned the menu to highlight key offerings, and used strategic language to encourage upselling and profit. These changes resulted in a noticeable increase in average order value and customer satisfaction, demonstrating how targeted branding and marketing strategies can directly boost revenue.